How do you negotiate with Wal-Mart? An unequal personal relationship? A Super Bowl victory for a team of losers? A capital infusion for a start-up venture? Your survival if you’re taken hostage by an armed killer? In this pioneering book, negotiation expert Peter Johnston surprises us with answers to these far-flung questions, laying out unique strategies and concrete steps we can all use to handle the growing number of giants in our personal and professional lives. As readers, we travel across time — through riveting, real-life stories — uncovering the secrets of successful smaller players so we, too, can get what we want against the odds.